Project Description

FEATURED PHOTOS

OVERVIEW ANIMATION

PROJECT DESCRIPTION

For the first time in 25 years, Los Angeles County Metropolitan Transportation Authority (Metro) is restructuring its entire bus system and designing a new bus network that is more relevant, reflective of and attractive to residents of Los Angeles County. The objective is to understand transit market demand in Los Angeles County, study the agency’s current bus system and how well it serves current and potential customers, and recommend how best to transform the system to be more relevant to what people need today.

OUR ROLE

  • AA is providing comprehensive outreach to 88 cities, nine sub-regions and over 10 million residents across Los Angeles County.
  • AA is implementing both traditional outreach in the form of meetings, briefings, charrettes, and advisory committees, and innovative approaches, such as online and social media engagement, interactive surveys, visual simulations and live webcasts, and a pop-up mobile unit.
  • AA is working directly with Metro to incorporate Metro’s Equity Platform into all outreach activities to make sure all stakeholders — no matter ethnicity, income, language, gender, age, or disability — have a voice in the process.