EXPERTISE
COMMUNICATIONS
We are a professional communications firm that specializes in the transportation, clean energy, and water sectors. We bridge the gap between governments and the public, delivering a transparent and accessible communication process for our client's projects. Creating opportunities where stakeholders have a voice in the development and decision-making process is key to building trust, encouraging collaboration, and mitigating disparities as we work to build a better California.
ENGAGEMENT
As passionate advocates for community engagement, we believe human connection is at the heart of lasting positive change. We know that well-informed and involved communities create a more equitable region and lay the foundation for a brighter future. Arellano Associates creates effective, culturally fluent messaging through traditional outreach, data-driven research, and innovative digital methods that engage communities across all facets of the development process:
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Planning
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Environmental Review
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Design & Engineering
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Construction
INCLUSION
We believe the diversity and inclusion found across Southern California is a valuable resource. It improves our society, fosters innovation, and enriches our personal lives. That diversity is woven into the fabric of our company with equity as a guiding principle for the projects we lead. Since inception, we’ve worked to foster transparent and equitable outreach programs that position our projects to achieve maximum public participation from a representative diverse community. Our Justice, Equity, Diversion and Inclusion (JEDI) Team thinks critically about how we engage communities and strategizes ways to:
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Eliminate obstacles and create opportunities for the broadest possible participation
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Address systemic inequities
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Shape projects throughout the planning and development process with a focus on community needs and long-term benefits
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Boost input from historically underrepresented populations
“Diversity is not a goal, it’s who we are.” – Genoveva Arellano
INNOVATION
Our Innovations Team consists of creative and technical experts in:
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Graphic Design & Branding
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Photography & Video Production
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Post-Production & Animation
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Social & Digital Media
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GIS & Cartography
We leverage innovative technologies to help our clients address challenges, connect with a diverse group of stakeholders and community members with a variety of demographic backgrounds, lived experiences, and expertise to provide information in creative and dynamic ways.
